Tiktok 2024 Gmv. In early 2024, tiktok announced plans to increase its u.s. The gross merchandise value (gmv) is an important metric that reflects the monetary value of transactions within the tiktok ecommerce platform.

Product gmv max is an automation solution for tiktok shop ads that optimizes for your tiktok shop’s total channel roi. You can use both live shopping ads and live gmv max campaigns to drive more traffic to your livestream events and encourage people to buy your products.